The launch platform for in-demand products

Better drops.
Fairer access.
Zero chaos.

Hold the crowd in a branded waiting room, run a provably-fair draw, and shut out the bots — all from one platform built for your biggest releases.

★★★★★ 5.0 across 2,200+ launches Shopify-native
TR The Saturday Drop
Live
You're in the waiting room
We're holding your place. Don't refresh — your spot is saved.
12,480
people ahead of you
Est. wait ~4m 20sadmitting 1,200/min
Protected by HEATDROP bot defense · one entry per human
Trusted by the teams behind the world's hardest drops
NOVA ATHLETICSCROWN COLLECTIBLESHYPE LABVAULT 65SOLE SOCIETYEMBER SPIRITSRARE PRESSKICKD NOVA ATHLETICSCROWN COLLECTIBLESHYPE LABVAULT 65SOLE SOCIETYEMBER SPIRITSRARE PRESSKICKD
concurrent connections handled per drop
uptime during peak demand, zero crashes
of bot & reseller traffic filtered out
charged until a fan actually wins
One platform, three weapons

Everything a high-heat release needs — finally in one place.

Most brands duct-tape a waiting room, a raffle app, and a bot blocker together. HEATDROP is all three, working as one system, sharing one source of truth about every visitor.

Virtual Waiting Room

Excess traffic is held on a branded queue page and admitted first-come, first-served at a rate your store can handle. Your site never goes down.

  • Live "people ahead of you" counter
  • Adjustable admission rate
  • Fully branded, your HTML/CSS
Inspired by the waiting-room standard Learn more →
🎟️

Provably-Fair Draw

Run a native raffle instead of a stampede. Fans enter in seconds with no login, and they're only charged if they win.

  • Charge only on a winning entry
  • Weight by loyalty, history & behavior
  • No-login, mobile-first entry
Shopify-native draw engine Learn more →

AI Bot Defense

Five independent gates — Network, Identity, Location, Account and Fingerprint — score every entry before it ever touches your inventory.

  • VPN & datacenter IP detection
  • Payment-fingerprint clustering
  • One verified entry per human
Clean Drop certified Learn more →
01 · Hold the crowd

Keep selling when everyone shows up at once.

The moment traffic spikes past what your store can take, HEATDROP diverts the overflow into a fair, branded waiting room — then feeds them back in at the exact rate your checkout can convert.

One line of code. Works on Shopify, custom stores, and apps.
Visitors keep their place even if they close the tab.
Real-time portal to dial admission speed up or down live.
ADMISSION RATE — LIVE
1,200/min
queue: 12,480site: healthy
02 · Run the draw

Turn the stampede into a fair lottery.

For your hottest, most limited products, skip the race entirely. Fans submit an entry, you draw winners on your terms, and nobody's card is touched unless they win.

Weight entries by purchase history, account age & behavior.
Only winners are charged — fewer chargebacks, happier fans.
Scales to 50M units in stock and 10M concurrent entrants.
👟
Nova "Eclipse" — Limited
$220 · 1,200 pairs · 84,000 entries
Tap enter — you won't be charged unless you win.
One entry per verified human · provably fair
03 · Block the bots

Real fans in. Bots, scripts & resellers out.

Every entry passes through five independent gates before it ever counts. Bots get held back at the door so genuine fans get the inventory — and you get cleaner data on who's really buying.

Network — VPN & datacenter IPs flagged in real time.
Identity & Account — one verified entry per human, no farming.
Fingerprint — payment-fingerprint clustering catches reseller rings.
Traffic Screen Screening · last 60s
0
Admitted
0
Blocked
Blocked rate
Start to finish

The anatomy of a HEATDROP drop.

Five steps from "go live" to "sold out, fairly" — with your store online the whole way.

Connect

Drop in one line of code or install the Shopify app. Brand your queue and set your rules.

Crowd arrives

Demand spikes. HEATDROP detects the surge before your checkout ever feels the strain.

Enter — no charge

Fans enter the draw in seconds. An entry is an authorized hold, not a payment — no money moves yet.

Fair draw at close

A tamper-proof draw runs server-side. Winners are charged and checked out; everyone else pays $0.

Insights

Get bot-free data on entries, winners, and demand to plan your next release.

Live, in your browser

This whole page is the demo.

The waiting room up top is counting down for real. The draw above actually draws. The traffic screen is screening live. Scroll back up and play — then imagine it wearing your brand.

Your release console

Watch every entry land, live.

A real-time view of who entered, who got gated, and who won — scoped to a single drop.

Live Nova "Eclipse" — Release Console
Entries84,012
Gated61,408
Winners1,200
#FanVariantEnteredStatus
Built for both sides of the drop

One launch. Two happy audiences.

📈

Sell every unit

Keep the store online and converting at peak rate instead of crashing and losing the sale.

🧠

Know your real buyers

Clean, bot-free data on who entered, who won, and who keeps coming back.

⚙️

Launch in minutes

One line of code, Shopify-native setup, and a portal you can drive during the drop.

🎯

Reward loyalty

Weight draws toward VIPs, past buyers, and your community — not the fastest bot.

🛡️

Stop the resellers

One entry per human and fraud scoring keep inventory with genuine fans.

💸

Fewer chargebacks

Charge only winners. Cleaner payments, fewer disputes, happier support team.

😌

No more page-refresh wars

Get a fair place in line and an honest wait time. No fighting for your life at checkout.

Enter in seconds

No account, no friction. Drop your details once and you're in the draw.

💳

Only pay if you win

Your card is never charged unless your entry is actually selected.

🤝

A genuinely fair shot

Bots are filtered out, so real fans go up against real fans — not scripts.

🔔

Know the second you win

Instant notification and a clean, guaranteed checkout window if you're picked.

📱

Made for your phone

The whole experience is fast and mobile-first, wherever the drop finds you.

Built for every kind of heat

Whatever you're dropping, drop it fairly.

From sneaker grails to sold-out shows, HEATDROP handles the moments where demand outruns supply.

👟

Sneakers & streetwear

Beat the bot armies on grails and collabs. Real fans get the pairs, not resale farms.

High-heat exclusives
🃏

Collectibles & cards

Trading cards, figures, and graded slabs sold without the site melting or the scalpers winning.

Limited inventory
🎤

Artist & music merch

Tour exclusives and surprise capsule drops that sell out in seconds — released fairly to real fans, not flippers.

Capsule & tour drops
🎟️

Event & concert tickets

On-sales that don't crash. Hold the crowd, admit at a fair rate, kill the ticket bots.

High-traffic on-sales

VIP & loyalty drops

Reward your community with weighted odds and early access for past buyers and members.

Members-first
📍

In-person & pop-ups

Manage queues at launches and pop-ups with the same fair draw your fans already trust online.

Phygital events
HEATDROP
Clean Drop
Certified
Our fairness promise

Every HEATDROP launch is a Clean Drop.

Clean Drop is our public commitment that a release is secure, bot-resistant, and equitable — first-come-first-served queuing, one entry per real human, and draw odds that aren't quietly rigged. When fans see the Clean Drop badge, they know the playing field is level. When brands earn it, they earn trust.

Get Clean Drop certified
Case study · Nova Athletics "Eclipse" launch
We sold 1,200 pairs in nine minutes with zero downtime — and for the first time, our community told us the drop felt fair. That's the part we can't stop talking about.
— Jordan Maru, Head of Ecommerce, Nova Athletics
Read the full story
0
seconds of downtime during the spike
1.2M
fair entries handled in 9 minutes
98%
of bot & reseller traffic blocked
+37%
revenue per launch vs. their old flow
Don't take our word for it

Loved by brands and the fans they drop to.

It just works. Our biggest release ever didn't drop a single connection, and our community actually thanked us for how fair it felt.
JM
Jordan Maru
Head of Ecommerce, Nova Athletics
Plug it in

Live on your stack in one line.

Shopify-native — and just as at home on custom, headless, and native-app storefronts. You don't have to live on one platform to drop fairly.

🛍️Shopify
🟧Salesforce
🟦Magento
🅰️Adobe Commerce
🌐Custom / API
📱iOS & Android
Cloudflare
🟢Node & PHP SDK
📊GA4 & Segment
💬Klaviyo
🔔Slack alerts
🧾Stripe
Why HEATDROP

One platform instead of three vendors.

Most brands bolt a waiting room, a raffle app, and a bot blocker together — then reconcile three dashboards. HEATDROP is all three as one system, sharing one source of truth about every visitor.

Capability Waiting-room-only tools Raffle / draw-only apps Enterpriselaunch suites HEATDROP
Virtual waiting roomlimited
Provably-fair draw
Only winners charged
Multi-gate bot defensebasic
Shopify-native and custom / headlessvariesShopify onlylimited
Start free, self-serve
One source of truth across queue, draw & gating
Category comparison based on publicly available product capabilities, May 2026.
Pricing that scales with the drop

Start free. Pay when you sell.

No drop is too small to be fair, and none is too big to handle. Pick the plan that fits your next release.

Launch
$0 + per entry
For your first fair drop. Pay only for the entries you actually run.
  • 1 branded waiting room
  • Standard fair draw
  • Core bot defense
  • Email support
Start free
Most popular
Growth
$1,500/mo
For brands dropping regularly and building a community.
  • Unlimited drops & waiting rooms
  • Weighted, provably-fair draws
  • Real-time portal & analytics
  • Shopify app + integrations
  • Priority support
Book a demo
Enterprise
Custom
For record-breaking launches that can't afford a hiccup.
  • 10M concurrent, 50M units
  • 99.99% uptime SLA
  • SSO, custom integrations & API
  • Clean Drop certification
  • Dedicated launch success team
Talk to sales
Drop Enlightenment

Learn how the best drops are run.

Field-tested playbooks on queues, draws, and bot defense from teams who launch under real pressure.

📉
Reliability

How too much traffic actually crashes a store

The anatomy of a drop-day outage — and the one line of code that prevents it.

🎲
Fairness

Raffle vs. first-come: which drop model wins?

When a draw beats a race, and how weighting keeps it fair without feeling rigged.

🤖
Security

Inside the bot arms race for limited sneakers

What modern reseller bots do, and the signals that give them away every time.

Good questions

Everything you're wondering, answered.

How fast can we go live? +
Most brands are live within days. The waiting room and bot defense go in with a single line of code, and the draw is a native Shopify app — no replatforming, no engineering sprint.
Does it work with Shopify and our existing stack? +
Yes. HEATDROP is Shopify-native and also drops onto custom stores, headless setups, and mobile apps via our SDKs and API. It plays nicely with Klaviyo, Stripe, GA4, Segment, Cloudflare and more.
When are fans actually charged? +
Never before they win. In a draw, a fan's card is only charged if their entry is selected. No risk, no "authorized then reversed" mess, and far fewer chargebacks for you.
How do you stop bots and resellers? +
Every visitor is scored against millions of signals in real time. We enforce one entry per verified human, randomize presale timing to defeat refresh-grind scripts, and let you block or allow traffic live from the portal.
What happens if traffic exceeds our capacity? +
That's exactly what the waiting room is for. Overflow is held on your branded queue page and admitted at a rate your checkout can handle — so the store stays up and keeps converting instead of crashing.
Is the draw really fair? +
Yes — and provably so. Queuing is first-come, first-served, and draws use a verifiable random selection. You can optionally weight odds toward loyalty, purchase history, or account age, and that weighting is transparent to your fans. That's what earns the Clean Drop badge.
Ready when you are

Your next drop deserves to go off without a hitch.

Tell us about your launch and we'll show you HEATDROP running on your brand — waiting room, draw, and bot defense, live in days.

  • A live demo wearing your branding
  • A fair-launch plan for your next drop
  • No commitment — start free when you're ready